ECTS Credits: 7,5
Economics of Digital Technology, Entrepreneurship, and Innovation
Technology has always been intertwined with the progress of society. The appropriate exploitation of technology has a significant impact on the competitiveness of firms, and the ability of their leaders to manage technology is an important factor in the success of organizations.
The aim of this course is to understand the development, use and exploitation of modern information and communication technologies, the way they are shaped, and the impact they have on the core functions of an organization, with reference to business processes, human resources, strategy and business culture, with the ultimate goal of improving business effectiveness and competitiveness. The aim of the course is to provide each student, especially those who do not have the relevant background, with a comprehensive understanding of how digital technology is used to improve business processes and how modern digital innovation technologies such as Big Data, Internet of Things, Artificial Intelligence and Robotics are integrated.
It also presents topics related to business organization and management, the management of an organization and the formulation and implementation of corporate, business and functional strategies through organizational structure and business processes. In the same context, the basic elements of social network analysis and their applications to business processes are presented, with reference to techniques and methods for analyzing the continuous flow of information in offline and/or online networks in order to identify the forms of information dissemination.